Use Cases
Digitalization in mechanical engineering
With over 140 years' experience in developing agricultural technology, AMAZONE knows what matters: precision, efficiency and reliability. AMAZONE applies these principles to both its machines and its internal processes.
But what should you do when complex processes, data silos and manual work steps present a challenge? For AMAZONE, the answer was clear: a combination of a powerful CRM system and an integration platform to connect all systems.
The topics at a glance:
- Initial situation: Data silos instead of data flows
- The key to success is working together
- Clear benefits: Automated, networked and scalable
- What remains: A solution that grows with you
Initial situation: Data silos instead of data flows
Although AMAZONE already had a CRM system in place, it was rarely used. Without integration with the ERP system and CPQ platform, media discontinuity in sales, marketing and customer service was inevitable. A lack of transparency meant that customer service suffered. It was difficult to obtain a uniform view of customer data, and feedback was often delayed. High manual effort and data inconsistencies made collaboration difficult and negatively impacted the customer experience.
The key to success is working together
At the heart of this lies CAS genesisWorld, a CRM system that can be flexibly adapted to AMAZONE's business processes. The sales, marketing and service teams now work on a shared platform, which has already proven extremely useful in everyday operations.
But that was only the first step. The real game changer is connecting the CRM with other relevant departmental systems. Syncler integrates the CRM with the Sage b7 ERP system, the CPQ solution and the CleverReach email marketing tool.
The Sage b7 connection enables central information such as customer master data, order status and transaction data to be synchronised bidirectionally between the CRM and ERP systems. The CPQ integration simplifies the quotation process, as product configurations and prices can be transferred seamlessly. Marketing campaigns are also integrated: campaigns initiated via CleverReach automatically feed response data, such as opens, clicks or new contacts, into the CRM where it is available for subsequent sales activities. The systems access the respective leading data source in a targeted manner, updating information consistently and in real time.
Clear benefits: Automated, networked and scalable
- Central database: All relevant information, from customer data and sales opportunities to service tickets, is consistently collated
- Automated, end-to-end processes: From lead to service
- Intuitive CRM use ensures high acceptance among employees
- Mobile CRM use: Customer data is also available offline without restriction
- Efficient evaluations: Real-time reporting provides a basis for decision-making at the touch of a button
The integrated system landscape saves time and improves data quality. Thanks to bidirectional synchronisation, data remains consistent across all systems. This strengthens internal collaboration and represents a significant step forward for customer service.
The top three advantages of system integration with Syncler:
- Cross-departmental transparency
- Significant time and resource savings
- Future-proof IT architecture
What remains: A solution that grows with you
What used to be slowed down by media breaks and data silos now runs smoothly at AMAZONE. With Syncler acting as the central middleware, a continuous connection has been established between the CRM, CPQ, ERP and marketing systems, resulting in uniform data and automated processes.
The benefits are clear: quotes are created more quickly, information is always available, and departments work with a shared database.
The system architecture is also ready for growth: thanks to its modular design, additional applications and processes can be integrated step by step. AMAZONE is therefore not only well positioned today, but also prepared for new requirements in a dynamic market environment.
