Golden Record Syncler-Glossar

A "Golden Record" in data management, particularly in the CRM area, refers to the most comprehensive, accurate, and up-to-date version of a data record. It represents the "single source of truth" about a customer, a product, or another entity. A Golden Record is created by merging and cleansing data from various sources.

What is the purpose of Golden Records?

Using a Golden Record helps to strengthen data quality as it provides a consistent, reliable, and complete base of information. This improves decision-making, customer communication, and business processes.

What requirements should Golden Records meet?

When creating a Golden Record, pay attention to the following:

  • Data Integration:
    The ability to efficiently integrate data from various sources.
  • Data Cleansing:
    The removal of duplicates and correction of errors in the data.
  • Timeliness:
    Ensuring that the Golden Record always contains the latest available information.
  • Data Protection and Compliance:
    Adherence to data protection regulations and other legal requirements.
  • Accessibility and Usability:
    The Golden Record should be easily accessible and usable for the relevant stakeholders.

With the integration platform Syncler, you can improve data quality by connecting, matching, and cleansing various data sources.